This week’s unedited music review by moi… Did I just use French? Christ, I better go shower…
In our tech-savvy 21st Century, the ease with which to pick up new, quality tunes from unheard of bands is never more than a click away. However, the battle for your ears is also being waged on the airwaves with the stalwart last bastion of good radio coming from college campuses. Hastings’ own KFKX is certainly no exception with several shows giving bands a three minute shot at winning your heart both local and nationwide. The X’s wise investment in the nationally syndicated “mp3.com Download Show” is perhaps the most accessible to the Bronco poor in pockets and picky in CD purchasing. Creating a playlist off the popular artist-direct website mp3.com, The Download Show picks up unsigned and unheard of bands and deliver their tunes to hundreds of college campuses all in the pursuit of breaking the next big thing.
Perhaps the finest success story of The Download Show and mp3.com is Lucky 7, a San Diego pop-punk quartet that has seized rockstardom by the mouse with a business model giving the band 1.5 million downloads long before they even considered a professional studio recording.
Released on California’s latest punk indie label Omega Records, Lucky 7’s debut self-titled album is representative of the Southern California punk scene, not too hard and not too soft. Bringing balls to the Blink 182 earache, Lucky 7 demonstrate with their hit single “California Girl” that it is in fact possible to produce mainstream emo that gets heard without losing soul and without a major label deal. “Be The One” and “Come Monday” further forward the band’s mainstream thesis, combining a sound that might be likened to Lit with the percussive punk punch of Green Day.
Though the praises of these SoCal independent rockers are easy to sing, “Lucky 7” is not a straight forward listen. You’ll find yourself guiltlessly foregoing poor attempts at sensitivity like “2000 Miles” and “Gray Summer Day.” Though the record does have a few decidedly pretentious excuses for ballads that kill repeated listening, the weighty 15 track album gives plenty quality for the mere $12 pricetag.
Who Should Listen: If you’ve always wanted to give punk a try but never had an ear for Newfound Glory, Lucky 7 is a quick and inexpensive introduction.
Who Should Buy: Good Charlotte fans, there’s more where that came from.
Where to Go: www.mp3.com/lucky7, select Hot Topic stores, Monday 5-7pm KFKX 90.1.